Localisation and Translation Services by SOFTtalk Translations

 

Question 14
This all sounds terribly complicated and expensive. Do I really need to translate the software to sell my products into Europe? Isn't documentation enough?
Answer
Technically speaking, EEC Regulations only require documentation to be translated. But once in Europe, your product will need to compete not only with other English and American packages which may or may not be localised, but also with local packages developed in the native language. Contrary to popular belief, not everyone out there speaks English and given the choice between a "native" package and "an English speaking" product of similar specifications, the user will most certainly choose the most natural solution: the application that speaks his or her language.

 

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